Some businesses do good work and can't get enough of it. Some have plenty of work and lose the week to proposals, paperwork and follow-up. Either way something is leaking — customers or hours — and I build the thing that stops it.
Red Hook, NY · serving the Hudson Valley & the greater NYC metro area
You've read the articles. You've tried ChatGPT a few times. Somewhere in there is probably a real hour a day you could get back, or a real customer a month you're losing to a slow reply — but nobody can tell you which, and the people offering to help mostly sell prompt packs and slide decks.
I'm a working software engineer, not a reseller. I build and maintain commercial software that takes payments and serves customers every day. So when I tell you something is worth building, it's because I've built it — and when I tell you it isn't, that's worth more.
They sound like opposite problems. They're usually the same one: the attention and the hours are there, they're just leaking out the sides. Pick the one that sounds like you.
You're better than your website suggests. The people who do find you get a slow reply and no follow-up, and the ones who loved you last year haven't heard from you since. That's rarely an advertising problem. It's leaks.
So we build:
I don't run ads and I don't promise leads. I build the systems that turn the attention you already get into booked work.
See the venue example →You're busy — but too much of the week goes to proposals, paperwork, intake, and the same email written for the hundredth time. None of it needs you. All of it lands on you, and it's usually Sunday.
So we build:
Measured in hours back per week — and in the work you win because you answered on Tuesday instead of Friday.
See the architecture example →Hours you get back, and money you stop leaving on the table. Every project is measured on both. Three worked examples — the figures are industry numbers, the builds are what I'd put in.
The median venue takes eleven hours to answer an inquiry. Half of couples book whoever replies first.
What I build: something that answers every inquiry in minutes — your prices, your dates, your rules — and books the tour.
Sources: EveryBooking 2026 response-time benchmark · RelayLaunch on venue booking gaps
The principal writes fee proposals on Sunday. Nobody bills for Sunday.
What I build: a first draft of every proposal from your project notes — your voice, your terms — in minutes instead of an evening.
The grant is worth $40,000. The application takes a week nobody has.
What I build: a working first draft from your past applications and the funder's own guidelines, in about an hour.
Rough it out. Two inputs, no email required.
That's the number we go after in the free half hour. Any project that can't return a clear multiple of its own price, I'll tell you not to do.
Book the half hourIt also fits professional practices — law, accounting, medical and dental — where intake, document review and recall are still done by hand; and the region's producers — cideries, distilleries, specialty food — quoting wholesale and filing compliance paperwork. And anyone whose best person spends evenings on work a machine could do badly and a machine plus a good process could do well.
Plenty of businesses are paying for tools that already include what they need — they've just never switched it on. Finding that out costs you nothing and saves you a retainer. I'd rather be the person who told you than the person who charged you.
I sit with you and your team for a couple of hours, watch how the work actually moves, and write down every place a machine could take a piece of it. You get a prioritized roadmap, in writing.
Then I build the top item. Not a pilot, not a proof of concept — the actual thing, running in your business, maintained by me while it matters.
A half day, on site, with your own files and your own workflows. Everybody leaves able to do three specific things they couldn't do that morning.
Fixed prices, not custom quotes. If something doesn't fit, I'll tell you before you pay for it.
I've been writing software since 2014. Today that's products of my own that take payments and serve customers every day — and now the same kind of work for businesses here. I'd rather show you something running than talk about it, so the first conversation is usually me opening a laptop. Red Hook, Rhinebeck, Tivoli, Germantown, Hudson: I'll come to you.
Your files stay yours. Anything I build runs on accounts you own, and your client data doesn't leave your business unless you decide it should. That matters if you're a practice, a nonprofit, or anyone holding other people's information.
No. You need to understand your own business, which you already do. I handle the machinery; you tell me what a good proposal, a good reply, or a good week looks like.
Then the half hour might end with me telling you to switch a feature on and go home. Plenty of tools include what people need and nobody's configured it. I'd rather be the person who told you than the person who charged you.
In person for anything within about half an hour of Red Hook — that's most of Dutchess and Columbia counties. I work with businesses across the greater NYC metro area too: phone or video for most of it, and I come to you for the training half-day, which is always on site.
A Power Hour solves one problem the same day. The audit takes two weeks and ends with a written plan. A first build is typically running in your business within a few weeks of starting, and I keep it running while it matters.
Then you don't pay for it. A Power Hour that doesn't solve the problem is free. A build that isn't running in your business by the end of the first month isn't invoiced. I can offer that because I only take on the things I've already built somewhere.
They stay with you. Everything runs on accounts you own, I don't keep copies, and nothing goes to a third party unless we decide together that it should. If your work is confidential by profession, say so in the first call and we design around it from the start.